Job Seekers Prefer Online to Newspaper Ads

  • June 13, 2001
Greenfield Online Research Shows Monster.com Is Favored by Job Hunters By a margin of two-to-one, Internet-savvy job seekers believe online job search sites are “a more effective tool for finding a new or improved job” than newspaper job listings, according to research in May by Greenfield Online.

In two separate online studies of 1,000 or more adults, fewer than 20 percent had actually found a job using the Web. But that didn't keep a large number of respondents from expressing a preference for using online job search sites.

Scanning job listings, reading resume tips and even checking to see if they are being adequately compensated in their current jobs are favorite activities at job search websites, the studies found.

Monster.com was top rated as the job search site most frequently visited and as the site considered ``best for helping find the right job.'' Monster.com was tops across the sexes, income and education levels. The top five most used sites (among a list of 10) in both studies were Monster.com, Hot jobs.com, Jobs.com, Headhunter.net, Careerbuilder & Careers.yahoo.com.

These rankings parallel findings in two previous Digital Consumer(TM) studies last year about online job sites. Other sites in May surveys in alphabetical order were dice.com, futurestep.com, leadersonline.com and thingamajob.com.

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