Dentsu Inc. will acquire all rights, title and interest in the brand Chub City, a line of figural characters and vehicles originally created and currently marketed by Jada Toys. Chub City will be
turned into an animated TV series by Dentsu, in conjunction with its Los Angeles subsidiary DCI-LA. Mitsuharu Inoue will serve as creative director. Inoue is the producer of the animated series
"Bakugan Battle Brawlers," a Japanese show airing on the Cartoon Network based on one of the most successful toy lines in North America.