Around the Net

Search Rules!

Some may ask: Is social media more powerful than search? Rand Fishkin says no. He admits that social media has emerged as the "next big thing," but reminds us the medium has been around for years in eBay, Craigslist, and Friendster.

Fishkin compares the benefits of both social media and search campaigns, noting that while social media is "great for connecting with your users," it can't do what search does: "Answer a direct need precisely when it's requested in a scalable fashion." His list can be helpful when deciding the direction to take your campaigns.

Read the whole story at SEOmozBlog »

Next story loading loading..