The core infrastructure of the DART 5 service will remain the same as earlier versions, according to Ebrahim Keshavarz, DoubleClick's VP of product and business development at DoubleClick, but the user interface has been completely re-engineered. Customers can now better traffic campaigns and instantly access campaign information.
DART 5 also supports the new, larger online ad units, as well as all media-player types and content from rich-media vendors.
The company also introduced its mobile ad-serving technology, mDART.