DoubleClick Enhances DART

  • June 11, 2001
DoubleClick today unveiled DART 5, the most significant facelift to its Web-based ad-management service, DART, since its inception in 1996.

The core infrastructure of the DART 5 service will remain the same as earlier versions, according to Ebrahim Keshavarz, DoubleClick's VP of product and business development at DoubleClick, but the user interface has been completely re-engineered. Customers can now better traffic campaigns and instantly access campaign information.

DART 5 also supports the new, larger online ad units, as well as all media-player types and content from rich-media vendors.

The company also introduced its mobile ad-serving technology, mDART.

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