• Search Engine Guide, Wednesday, February 11, 2009 2 PM

Planning to launch a new Web site? You might want to call in a SEO expert before developers start coding. Jennifer Laycock likens a public service announcement from her local utility company to the warning she wants to send all businesses thinking about first building and then tapping the SEO expert.

"Call before you dig," the public service announcement says, warning home owners to call the utility company to mark water, gas and other underground lines so you can avoid creating a mess, she writes. Rebuilding costs more than building it right the first time, so she provides an analogy using architects for SEO consultants, and Web developers as general contractors to get her point across.

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