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Best Practices For Common SEO Mistakes

Brian Easter suggests some "quick and painless" techniques that can have "dramatic effects" on search mistakes. Problems include lack of W3C compliance, 301 redirects, using JavaScript in navigation, and lack of best practices in URL structure.

Take, for example, 301 redirects that tell browsers or search engine robots that the page has moved. One common SEO mistake made is to use a 302 redirect rather than a 301 redirect, Easter writes. He provides tips that will allow search engines to transfer PageRank and popularity more easily from old pages to the new ones.

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