The eight-episode series targets viewers in their 40s. Viacom's MTV Networks has been trying to use TV Land to help secure ad dollars from marketers targeting an older audience, particularly those in the lucrative pharmaceutical category--a business sector that may be recession-resistant.
The dedicated "Reunion" Web presence includes weekly blogs from cast members and full episodes streamed the day after air, TV Land said.
The show has received significant promotion, partly via out-of-home placements in New York.
"High School Reunion" reunites 19 classmates from Arizona's Chandler High class of 1988 on a Hawaiian estate "to rekindle old relationships, reveal long-held secrets and resolve deep-seated issues from 20 years ago."
The series comes from Warner Horizon Television, which was formed in 2006 under the Warner Bros. umbrella, to produce lower-cost programming. Late last year, Drew Tappon was named senior creative executive of alternative programming; he had worked at TV Land sister network MTV.
Among Warner Horizon's productions are "Randy Jackson Presents America's Best Dance Crew" and "The Bachelor."