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Benefiting from PPC Campaigns
- MarketingSherpa , Tuesday, February 17, 2009 1:18 PM
Data from the MarketingSherpa 2009 Search Marketing Benchmark Guide provides guidelines on keyword costs. The post also provides suggestions on handling such situations as bidding on branded keywords, outsourcing PPC campaigns, and working with distributors that sell your products. In the last instance, if the distributor has a PPC campaign, it will likely bid on the same keywords as you.
