• February 20, 2009

LucidMedia this week launched Verified Inventory, a program that combines the company's natural language processing technology with more than 14,000 content categories.

The app aims to ensure that online advertisers and agencies match ads with the most relevant categories.

The tool focuses on accuracy--relying on more than 14,000 categories, ranging from A&E/Amusement and Theme Parks to Travel & Tourism/ Business Travel. It offers 32 content channels--from automotive to health to sports--as well as 14 media classifications such as news, blogs and social networks.

The tool analyzes the content in the five categories: media class, language, custom keywords and objectionable content.--Laurie Sullivan