BBH Takes Sprite's Creative Duties

  • February 20, 2009
Bartle Bogle Hegarty in New York is the new creative agency for Coca-Cola's Sprite, reports Adweek. Per Nielsen Monitor-Plus, the brand's major media spending totaled nearly $25 million in 2008. Previously, Crispin Porter + Bogusky in Miami was Sprite's lead agency.

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