• February 24, 2009

Playboy U.K. said advertisers will pay to support "lifestyle-inspired" editorial and video content on its new Web site launched Monday.

Playboy U.K. recently launched an advertiser-funded lifestyle channel on the SKY platform and an editorial advertiser-funded mobile site is slated to launch later this month.

The site offers movies, music games sports and television clips. The sections will include grooming, fashion, food, gadgets and opinions--topics that reflect the "sexy, stylish and sophisticated Playboy lifestyle," the company said. The site also will offer a branded social network.--Laurie Sullivan