Easy Cell: Mobile Ad Revs To Hit $3.1 Bil. By 2013

Read Your PhoneTV stations will be warmed by the fact that mobile advertising revenues are expected to skyrocket to $3.1 billion in five years--especially local mobile activity.

According to the Kelsey Group, mobile advertising will have an annual compounded growth rate of over 80%. Currently, mobile advertising sits at $160 million in 2008.

In looking at mobile local search alone, the group says its expected revenues will soar over 130% per year to $1.3 billion. Current local search totals sit at $20 million in revenue.

Currently, Kelsey says 54.5 million mobile Internet users in the U.S. represent 25% of online users.

The research group also notes that mobile searches with local intent will rise from 28% in 2008 to 35% in 2013, and that approximately 15% of iPhone applications are local.

Local TV stations have placed great emphasis on the growth of mobile. At the Open Mobile Video Coalition announcement in Las Vegas at the Consumer Electronics Show, major TV broadcast groups said they had devised plans that allowed their TV signal to be sent directly to mobile phone devices.

The Kelsey Group is a division of BIA Advisory Services, LLC.



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