• by Gavin O'Malley  @mp_gavin, February 25, 2009

Online video network BBE--formerly Broadband Enterprises--has appointed Joe Gallagher to the newly created position of EVP of sales, Online Media Daily has learned. 

Gallagher, who most recently served as vice president of multimedia sales at The Wall Street Journal, said he sees online video as the answer to some of the bigger challenges facing online media and marketing.

"It's very clear the media landscape is permanently changed, as content providers and advertisers break with traditional delivery systems and look to new, scalable and measurable means of engaging and holding their audience," he said. "Online video offers that opportunity."

Based in New York, Gallagher will immediately be expected to assume many of the responsibilities formerly held by Danny Fishman, who is presently refocusing his efforts as president of the company.

BBE is presently seeing strong results with its original Web-based entertainment programming like "The Fantastic Two"--a mockumentary series that chronicles a pair of sports fanatics and their fantasy football wars--and a celebrity news-focused "Access Hollywood"-like series named "Hollywood Fast Track."

The company presently claims roughly 200 brand partners, including SC Johnson, Coke, McDonald's, AOL and Toyota--many of which are participating in the original content realm. AOL, for one, paid over $1.5 million to sponsor one of BBE's original Web-based programs.

Previously, Gallagher served as national sales director for Tribune Interactive and national sales director for Dow Jones' Online Division.