• Search Engine Journal, Thursday, February 26, 2009 2 PM

Google begin using its Twitter account (Twitter.com/Google) because it needed to manage a reputation blunder after an email outage left many of its users in the dark Monday night/early Tuesday morning, according to Loren Baker. As of 8:40 PST on Thursday it had 15,182 followers.

Baker tells us its first tweet (twoogle) was a binary message. Perhaps this could become the way to tweet updates to followers in real time. During the recent Gmail outage, the buzz about Gmail was nearly twice as much as when President Obama addressed the nation. Baker believes Google's twoogles validate Twitters's "dominance of communication and microblogging, which is probably one reason they stayed away from Twittering in the past."

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