TiVo Adds 17 Cablers To StopWatch Ratings

  • February 26, 2009
TiVo has added 17 more cable networks to its StopWatch ratings service, bringing its total of both broadcast and cable channels to 93. Some of the new cable nets are: Independent Film Channel, Sundance Channel, NBA Network, NFL Network, Fox Movie Channel, HBO 2, Showtime 2 and BBC America, reports Multichannel News. Sixteen of the networks are rated by StopWatch, but not Nielsen. StopWatch provides extrapolated ratings, based on viewing data from a 100,000-household sample of TiVo users, for nationally run programs and ads for cable and broadcast networks from 5 a.m. to 11:30 p.m.

1 comment about "TiVo Adds 17 Cablers To StopWatch Ratings".
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  1. John Grono from GAP Research, February 27, 2009 at 7:47 p.m.

    It's not viewing data - it is household tuning data.

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