Who's Buying Eyeglasses?

  • by March 10, 2009
Top 10 DMAs in which live adults who spent more than $150 on eyeglasses in the past 12 months:

1 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, Ark.

2 Waco/ Temple/ Bryan, Ala.

3 Huntsville/ Decatur (Florence), Ala.

4 Minneapolis/ St. Paul

5 Shreveport, La.

6 Cedar Rapids/ Waterloo/ Iowa City & Dubuque, Iowa

7 Knoxville, Tenn.

8 Louisville, Ky.

9 Tri-Cities, Tenn./ Va.

10 Birmingham (Anniston and Tuscaloosa), Ala.

Source: MRI's Market-by-Market study, www.mediamark.com

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