• January 18, 2001

PayForView.com has entered into an agreement with MagicInc. to provide the endureAd advertising solution for the soon-to-be-launched Cybars.com Nightclub Internet Network, beginning with 100 South Florida-based nightclubs. Under the terms of the deal, the two companies will split revenue for ads sold using the endureAd online advertising solution to Cybars.com advertisers. endureAd will be available on Cybars.com as well as through the company's satellite-received club television network displayed in popular nightclubs. A team of Cybars sales representatives will sell the endureAds to clients, which will then be designed, built, hosted and tracked by PayForView.com's newly formed ad division.

Nightclubs that are members of the Cybars online network are outfitted with free, strategically-placed Internet cameras which netcast club activity. Users can pan and zoom club cameras on-line to monitor people, dancing and view the party scene. Images are up-linked to the Cybars studios and its Internet website: http://www.cybars.com. Cybars.com features live music presentations and advertising from owned and operated studios in Fort Lauderdale, Fla. to its entire nightclub network with high-speed, digital transmission via satellite. Advertisers and promoters have the opportunity to have their message broadcast to this young, active and affluent 18-40 demographic using the endureAd template and functionality.