Goodyear Creates CMO Position, Hires Rogers

  • March 3, 2009
Goodyear Tire & Rubber Co. has hired R. Scott Rogers to fill the new position of CMO for the company's North American Tire consumer business. In this newly created role, Rogers will oversee all aspects of advertising and marketing for the company's consumer tire business, including the Goodyear, Dunlop and Kelly brands, per the company.

Rogers had been SVP, marketing and sales, for Norwegian Cruise Line in Miami since 2005. Prior to that, Rogers served in a number of positions for The Procter & Gamble Company in Cincinnati. He also served as marketing director of the P&G customer team assigned to Target Corp. --Karl Greenberg

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