• SEO Book, Wednesday, March 4, 2009 4 PM

Online marketers who need help with turning Web site viewers into purchasers might want to take a look at Aaron Wall's interview with Ben and Karl from Conversion Rate Experts.

Conversion Rate Experts helped Wall grow the conversion rate on his site by 124%. The interview contains tips on getting to know your customers better, keeping messages on your Web consistent, correcting the target audience after you have found you have missed the mark, finding the pages on the site that bring in the most conversions, and improving the pages or parts of the Web site that don't bring in conversions at all.

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