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Getting More From AdWords With Google Friend Connect

  • AdWords, Wednesday, March 4, 2009 4 PM

Adding social features on your Web site could help you gain higher returns from AdWords campaigns. "When you pay for people to click on your ad, you probably want them to spend time on your site and hopefully return to your site," writes Christian Yee. "One way to make your advertising dollar go further by keeping visitors on your site is to add social features with Google Friend Connect."

Pasting a few snippets of code on your Web site lets you add comments, ratings, and friend invitations from gadgets created by Google and the OpenSocial developer community. Visitors to your site can sign in with their Google, Yahoo, AIM or OpenID account.

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