First "Mad Men," then "Trust Me," now "Pitchmen," a 13-part Discovery Channel series about infomercials debuting April 15, reports
TV Week. The series focuses on Billy Mays and Anthony "Sully"
Sullivan, who, per the network, have sold millions of cleaners, sweepers, kitchen gadgets and other miracle products, mostly in spots after midnight. "Pitchmen" examines people who invent the products
and the guys who pitch them. Episodes follow the process from the boardroom product pitch to on-the-street reaction to filming the infomercial.
