Toys'R'Us Celebrates Barbie's 50th

  • March 6, 2009
Toys"R"Us is marking the 50th anniversary Barbie doll through March with an in-store Barbie boutique and special parties in stores nationwide.

The boutiques will showcase a vast assortment of Barbie dolls, collectibles, clothing, and accessories. Through Saturday, stores will give consumers a Barbie Fashion Fever doll with any Barbie purchase of $25 or more, while supplies last. Toys"R"Us will also feature the Barbie nationwide promotion offering the Bathing Suit Barbie doll, an updated version of the original Barbie doll, for the original 1959 price of $3, while supplies last.

The week ends with a party in every Toys"R"Us store on Saturday from 12 - 2 p.m. The company's international flagship store, Toys"R"Us Times Square, will host an anniversary party on Saturday as well, in which a two-story dollhouse will be decorated with anniversary flair.

A Toys"R"Us microsite, www.Toysrus.com/Barbie, will launch as part of the celebration. The site will host a blog, and online retail. Toys"R"Us stores and www.Toysrus.com will offer reproduction dolls based on Barbie fashions and styles.--Karl Greenberg

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