Afar, a new experiential travel magazine, is launching in September. John Sheehy, former COO of Weider Publishing, has been named president and publisher of Afar Media. Claude Girard, former
vice president of integrated sale for Hachette, was named executive director of travel.
Afar magazine and its companion site afar.com are headquartered in San Francisco. The bimonthly's first
two issues will have a rate base of 50,000, increasing to 100,000 in 2010.
