"Kroger offered real value to customers when they needed it most through lower prices, led by our high-quality Kroger brands," the company says in its release.
About 27% of fourth-quarter grocery revenue came from sales of its exclusive Kroger
brands, which reached a record-high 35% of grocery unit sales. Kroger also says it added to its market share for the fourth consecutive year, gaining an additional 61 basis points.--Sarah Mahoney
advertisement advertisement