Virgin America Kicks Off National 'Flydealism' Campaign

  • March 10, 2009
Virgin America launched a national multimedia "Flydealism" ad campaign based on its growing frequent-flier base. It was created by Virgin America's ad agency-of-record Eleven Inc. The Flydealism campaign has a rolling launch, starting with print ads and Web banners, followed in mid-March by bus shelters, out-of-home and wild postings. In late April, it will include image-driven print and OOH. The Virgin America flag is a central element in the work; its rallying cry is to banish mediocrity from air travel.

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