Virgin America launched a national multimedia "Flydealism" ad campaign based on its growing frequent-flier base. It was created by Virgin America's ad agency-of-record Eleven Inc. The Flydealism
campaign has a rolling launch, starting with print ads and Web banners, followed in mid-March by bus shelters, out-of-home and wild postings. In late April, it will include image-driven print and OOH.
The Virgin America flag is a central element in the work; its rallying cry is to banish mediocrity from air travel.