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The Unfortunate Realities Of Organic SEO

A controversy brewing between link-bait generating editorial buzz, white-hat marketing/PR tactics, and "sponsored conversations" spurred from a recent Forrester Research report and articles in the press drove Adam Singer to write a long post (nearly a novella) to try and set the record straight. Sponsored blog posts and articles can tie into organic SEO strategies to raise awareness, but at what cost?

Singer summarizes the long Forrest report, stepping through what he calls "the unfortunate reality emerging" around sponsored blogs. For instance, in the post's summary he writes that search engines will discover illegitimate cash-for-link disruptions and take action, and traditional link-bait campaigns could one day be worth less if search engines are forced to devalue links from bloggers.

Read the whole story at The Future Buzz »

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