• March 12, 2009

BBC.com announced Wednesday it will enable advertising on its international mobile site for the first time.

With the rapid growth of the mobile internet market, advertisers will now be able to increase their reach to BBC consumers and opt for specific devices and regions to successfully connect with their target audience.

BBC.com is the BBC's international Web site outside of the U.K. run by BBC Worldwide, the BBC's commercial arm.--Tanya Irwin