• by Wayne Friedman , March 12, 2009

CBSSports.com has inked a first-time-ever mobile deal with mobile TV aggregator MobiTV to bring its NCAA March Madness on Demand games live to select iPhone and iPod Touch mobile devices.

The deal will deliver all 63 games live via a Wi-Fi connection--from the first round of the tournament through the semifinal and final rounds of the Men's Final Four. The tournament runs March 19th through April 6th.

Under the agreement, a special NCAA March Madness on Demand application for the iPhone and iPod is available for users, priced at $4.99 from Apple's App Store. All games from the Final Four will also be available for $1.99 each on Apple's iTunes Store the day after they are completed.

The games are only available to AT&T customers--AT&T is the exclusive phone carrier of the iPhone. AT&T is also a main 'corporate champion' sponsor of the NCAA.

AT&T mobile users who buy an iPhone are required to get a $30/month data plan. This gives them access to email, the Internet, and now this year's NCAA tournament games.

During live game action, users can access in-game box scores and player stats. They can also get a full tournament scoreboard, game recaps, and video highlights of every tournament game.