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A Close Look At Google's Search-Based Keyword Tool

SEO experts believe you need to combine the strengths of organic and paid search campaigns to gain the most benefit from budgets. Google has a free search-based keyword tool that lets you do just that. For starters, it gives you a list comparing the keywords that have high organic rankings alongside the keywords in AdWords campaigns.

Seeing that list gave Josh Dreller about two hundred new terms he considered adding to his client's AdWords campaign. The list already had around ten thousand keywords, he explains. The positive results gained from using the tool also prompted this interview with Google Product Manger Baris Gultekin, who explains the benefits, how to use the tool, and how it differs from other search-based tools.

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