• SEO Scoop, Monday, March 16, 2009 3 PM

Ben McKay tells us how he made the transition from freelancing for three SEM agencies, to working for the agency Mediaedge:cia, in hope of providing insight to those considering making the move, too. Now that he's having frequent contact with planners and managers, he's been learning, for example, how SEO is integrated into other marketing services, and that SEO requires buy-in from multiple people at the client.

"One thing that has surprised me is that SEO in many ways does appear to be totally scalable," McKay writes. "Resource-wise too, it does seem that as the client gets larger, the market becomes more competitive but the output of the SEO activity can grow too, so there is not a limit in capacity."

Read the whole story at SEO Scoop »