• Search Engine Watch, Tuesday, March 17, 2009 4:15 PM

Managing client expectations for what success means in an SEO campaign is a vital but difficult task, says Mark Jackson in his case study of a disappointed client. Jackson was careful to itemize all the tasks his company would do beforehand, as well as explain what the client had to do himself, like maximize the copy on his Web site. Still, because the client failed to rank on several competitive keywords, he said the SEO firm had done "nothing."

Jackson runs the numbers and concludes that "Their investment was worth every penny," especially since the client had almost gone out of business and was now expanding.

"I'm sharing this with you, dear readers, because I'm certain that many of you have faced similar circumstances," writes Jackson. "It's very possible (likely?) that we won't be working with this client much longer (if we can't get on the same page)."

Read the whole story at Search Engine Watch »