• Avvo Blog, Tuesday, March 17, 2009 4:15 PM

Warning potential clients to hire reputable SEO experts, Conrad Saam takes us through a scenario of less-than-kosher SEO tactics -- "reciprocal link cloaking" that relies on a cookie. In this example, he received an email that said "I am trying to add as many informative Web sites as possible to my site, which in turn will benefit my users."

Several "red flags" set off warning signals as Saam read through the email. "The point here is not to warn you against link exchanges with [the specific company mentioned], but to encourage you to be very, very careful when selecting an SEO consultant," he writes. "This can be a highly confusing, technical game and there are some dirty players out there. It can be very difficult to identify a reputable, cutting edge consultant."

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