TheWB, MySpace Partner On Rockville CA

  • March 18, 2009 and MySpace on Tuesday announced a content partnership to bring the new original digital series "Rockville CA" from to MySpace Video.

The scripted program, set at a fictional Los Angeles rock club and featuring live performances by 20 indie music artists, was created by Josh Schwartz -- of "Gossip Girl" fame -- who serves as executive producer alongside music supervisor Alexandra Patsavas.

At launch, the first four episodes of "Rockville CA" will be available to view online. Two additional original episodes will be posted on each Tuesday thereafter, continuing through to May 12.

Along with offering the complete episodes -- each running between four and six minutes -- the "Rockville CA" MySpace page will boast additional content, including behind-the-scenes photos from the set, links to the MySpace profile pages for the featured musical performers, and a "Rockville CA" widget that can be downloaded and shared.--Gavin O'Malley

Next story loading loading..