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Media General Reorg Combines Publishing, Broadcast

As a streamlining measure, Media General is reorganizing its business around geographic markets rather than traditional operations. The present divisions of publishing, broadcast and interactive will be replaced by five geographic markets, plus a sixth operating segment called Interactive Advertising Services that includes Blockdot, Inc., DealTaker.com, NetInformer and other ventures.

The new structure will follow the example of the company's Tampa Bay properties, in which The Tampa Tribune newspaper and other print products are produced from the same newsroom and offices that handle the WFLA-TV station and TBO.com online offerings.



CEO Marshall N. Morton says, "Media General's strength is derived from its markets. Structuring our business along market lines will accelerate our Web-First strategy and speed decision-making across the enterprise."

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