Yahoo's New CMO On The Job

  • March 24, 2009
Elisa Steele began Monday at Yahoo as chief marketing officer. Steele's appointment was previously reported Feb. 27 in Online Media Daily.

Steele is responsible for Yahoo's brand, its global marketing strategy and its marketing functions including brand marketing, audience marketing, corporate communications, insights, policy and privacy, community affairs, and related central teams. She reports to Yahoo CEO Carol Bartz.

Prior to joining Yahoo, Steele was senior vice president of corporate marketing at NetApp, where she led the company's global brand strategy including global communications, corporate relations, and integrated marketing functions. Her work at NetApp included strategically repositioning the brand in the category and a major global relaunch.--Karl Greenberg

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