• Search Engine Watch, Wednesday, March 25, 2009 3:30 PM

Popular goals such as gaining higher search engine query rankings, increasing traffic, or adding new links to content on the site might not prove profitable for all companies deploying SEO, according to Eric Enge.

Enge provides time- and money-saving alternatives to rankings, traffic and links. When it comes to adding links to a Web site, Enge tells us he can "contract that work out to India for $500 or so, give them 100 links per month, do no work at all (because our contractors doubled their goal), and look like a hero (for a while)." Tie SEO goals more closely to overall business goals, he writes. This could save money and reduce the likelihood of making mistakes.

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