BBN Adds Sports To Lineup

  • March 26, 2009
Black Broadcasting Network, which targets 18-34 year-old urban African-American audiences, has added sports to the network's programming mix. "Black College Sports," "Ringside Boxing" and "Premier Basketball League" will air when the network launches later this year. Said Yusef F. Muhammad, BBN's president, in a statement: "Since a wide variety of sports play an important role in young viewer's lives, we want to make sure that we offer them a diverse line up of programs to enjoy -- all in thrilling HD."

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