• Search Engine Land, Monday, April 6, 2009 5:15 PM

It's rarely a good idea to add your street address to the title tag. Too much information in the tag can hurt a site trying to rank highest for their most important keyword phrases. Chris Smith, however, believes there's an exception to this rule.

Smith calls it "leveraging reverse search for local SEO." It works when the address is on a famous street or near a famous building such as Grauman's Chinese Theatre in Los Angeles or the Empire State Building in New York. This strategy is especially helpful when people search for businesses on Google Maps.

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