With rollbacks, the Bentonville, Ark.-based chain says it's possible for Walmart shoppers to score the fixings for a turkey dinner for eight at $34.56, or a ham dinner for $34.40. That comes in just below the National Retail Federation's average estimate of Easter dinner spending of $37.67.
Even higher-end stores are focusing on total-meal costs this year in an effort to appeal to cost-conscious cooks. Whole Foods Marketplace, for example, is offering a ham dinner package for eight for $129.99.--Sarah Mahoney