AMC Says 'Beam Me Up'

  • April 7, 2009
Movie theatre chain AMC Entertainment Inc. is offering "Star Trek" gift cards for sale prior to the movie's premiere. The limited-edition series of four cards featuring either Kirk, Spock, Nero or Uhura (the new ones) can be bought for $25 per card at www.amctheatres.com or at theatre box offices. Guests who purchase all four receive a free display kit.

Like existing AMC gift cards, the "Star Trek" cards are good for both movies and concessions, and are reloadable in theaters in the United States. AMC says it was the first theatre to introduce personalized gift cards, as well as to launch circuit-wide gift cards in 2002.--Karl Greenberg

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