• Search Engine Journal, Tuesday, April 7, 2009 4:15 PM

Brian Carter provides a brief overview of advanced reporting techniques that SEO professionals could miss by limiting their research to the AdWords starter edition. The beginning guide gets you started quicker, but keeps you ignorant longer because it leaves out some important details, Carter writes.

The biggest hindrance to following the starter kit is not having the information to track leads or sales. Carter suggests instead that you work with the standard or advanced edition. Doing so will give you an advantage over competitors, optimize your account, and increase your return on investments.

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