Who Uses Cents-Off Coupons?

  • by April 15, 2009
Top 10 DMA in which live adults who used cents-off coupons in the last year:

1 Harrisburg/ Lancaster/ Lebanon/ York, Pa.

2 Pittsburgh

3 Rochester, N.Y.

4 Philadelphia

5 Albany/ Schenectady/ Troy, N.Y.

6 Syracuse, N.Y.

7 Buffalo, N.Y.

8 Hartford & New Haven, Conn.

9 Minneapolis/ St. Paul

10 Wilkes Barre-Scranton, Pa.

Source: MRI's Market-by-Market study, www.mediamark.com

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