More than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two to three years, according to a survey conducted by the American Marketing Association (AMA) and Fleishman-Hillard. In addition, half of those surveyed believe that economic realities will encourage the adoption of such practices.
The findings come from a January/February online survey of more than 270 corporate communications professionals, primarily those holding marketing or public relations jobs.
Nearly one in six (58%) believe their companies will place more emphasis on developing corporate sustainability opportunities in the months ahead, despite economic realities.
But how those companies will talk about these efforts is uncertain. More than half do not expect to increase communications about sustainability. About 43% say their companies will increase marketing of these programs because it is the right thing to do; customers are asking for more information; it is supportive of the corporate culture; and because sustainability offers a clear and distinct business advantage.
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More than half of those surveyed believe that sustainability is an essential element of their company's reputation right now. Nearly three-quarters believe that corporate reputation, corporate culture and technological advancements will drive sustainability.
Additional key findings from the study include:
Hi Nina, Media Post is always so good about sourcing information. Can you share who conducted this Sustainability study?
Thanks.
Mary
Sure, Mary. It's in the second graf: the American Marketing Association (AMA) and Fleishman-Hillard. Thanks for the compliment!