• April 13, 2009

Payless ShoeSource has launched an Earth-friendly brand called Zoe & Zac with shoes, handbags, jewelry and socks for under $30 an item.

The company says the sub-brand brand, in 1,000 Payless stores nationwide and on Payless.com, features items made from organic cottons and linen, hemp, recycled rubber outsoles, eco-friendly EVA cushioning, and water-based glues for the shoes. Natural materials like dyed Tagua and Acai nuts are incorporated into the jewelry. The products are packaged in recycled shoe boxes printed with soy-based inks, per the company.

The Zoe & Zac tagline will be "Fresh Green Fashion."--Karl Greenberg