Talk Back to the View

  • January 31, 2001
February is “Talk Back To The View” month on “The View,” as ABC Daytime and the Walt Disney Internet Group provide Enhanced TV programming for the popular morning talk and entertainment show. Beginning on February 5 and continuing through February 28, Monday-Friday, (11:00 a.m.-12:00 noon, ET), viewers can interact live, throughout the hour, with hosts Barbara Walters, Meredith Vieira, Star Jones, Joy Behar, Lisa Ling and their guests.

The Enhanced TV programming, sponsored by Pfizer, will be accessible via ABC.com and will enable viewers to answer real-time interactive survey questions and polls asked by the hosts and displayed instantly on the air. The Enhanced TV Components will include a Trivia Contest, in which Enhanced TV participants compete to answer questions related to the program topics, guests, hosts, and advertisers; the top 5 registered users on a real-time leader board from each time zone will receive prizes.

For the sixth consecutive week, “The View” has delivered over the million mark among women 18-49 and has beat “The Price is Right” among women 18-49 for the eighth consecutive week, having outperformed it by 29% for the week ending January 19, 2001. The show is also up 11% season-to-date over last year and 17% quarter to date.

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For the week ending January 5, 2001, “The View” celebrated back-to back, record-breaking weeks, hitting its highest numbers in the show’s history among women 18-49. “The View” delivered 1.3 million women (2.1/15), thereby outperforming its previous highest rated week (December 25-29, 2000).

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