The Enhanced TV programming, sponsored by Pfizer, will be accessible via ABC.com and will enable viewers to answer real-time interactive survey questions and polls asked by the hosts and displayed instantly on the air. The Enhanced TV Components will include a Trivia Contest, in which Enhanced TV participants compete to answer questions related to the program topics, guests, hosts, and advertisers; the top 5 registered users on a real-time leader board from each time zone will receive prizes.
For the sixth consecutive week, “The View” has delivered over the million mark among women 18-49 and has beat “The Price is Right” among women 18-49 for the eighth consecutive week, having outperformed it by 29% for the week ending January 19, 2001. The show is also up 11% season-to-date over last year and 17% quarter to date.
For the week ending January 5, 2001, “The View” celebrated back-to back, record-breaking weeks, hitting its highest numbers in the show’s history among women 18-49. “The View” delivered 1.3 million women (2.1/15), thereby outperforming its previous highest rated week (December 25-29, 2000).