The object of the game is to accumulate the highest number of "pints" (points) possible using the phone keypad or computer mouse to play. The game also touts the health benefits of milk, mirroring the message White Gold sings about in the board's year-old campaign.
The board will promote the game in California schools with "Thrashteurizer" posters, White Gold advice columns in school newspapers, and television ads on Channel One and in the board's advertising efforts. Select milk processors in central and northern California will also feature advertising for the White Gold "Thrashteurizer" game on school milk cartons.
To encourage
teens to participate, until June 21 White Gold will reward the daily top five scorers with a White Gold "Thrashteurizer" t-shirt. The ultimate top scorer during this time frame will also win an
electric guitar autographed by White Gold himself and $500 in cash. --Karl Greenberg
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