- SEO Book, Tuesday, April 14, 2009 3:45 PM
Peter Da Vanzo writes that "SEO used to be about tweaking code, but these days, it has more in common with traditional PR and marketing." I couldn't agree more. Search is changing and social networks
are playing a major role in the shift. He suggests building on the personal network others write about by tapping into the keywords in the posts. "People will naturally use your keyword terms when
they speak about you, both in links, and in context," he writes.
Brand recognition won't happen over night. It takes work. But Da Vanzo suggests Google will begin to use more of the
quality signals than links to rank queries. "They'll be looking at personal metrics, including social media metrics, like bookmarking" he writes. "They'll be looking at the terms people use most when
talking about a brand or person."
Read the whole story at SEO Book »
