• Yahoo Search Marketing Blog, Wednesday, April 15, 2009 6:15 PM

Malin Kennedy explains how marketers can increase the likelihood ads will appear in premium positions for any specific age group or gender through an ad targeting tool from Yahoo. Each time a user who matches preset specs performs a search on one of the preset keywords, the ads will have a higher tendency to serve-up at the top of the page.

It's all about geographic targeting. Yahoo lets marketers take advantage of knowledge gained about the company's audience, and then focus spending on specific age range and gender segments, according to Kennedy. The tool is available for both Sponsored Search and Content Match through the user interface and APIs.

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