RadioShack Tunes In New Creative AOR

  • April 16, 2009
RadioShack Corporation has tapped Sausalito, Calif.-based Butler, Shine, Stern and Partners (BSSP) as its creative AOR.

BSSP will oversee strategic and account planning and creative development across all channels, including digital and new media.

RadioShack reported total advertising expenses of $214.5 million for the fiscal year ended Dec. 31.--Karl Greenberg

Next story loading loading..