ABC Entertainment Group President Stephen McPherson could be the programming executive under the most pressure to produce a breakout hit heading into next month's upfronts. McPherson's ABC
trailed only CBS in total viewers back in 2006. But since then it has lost more viewers than any other network.
As a result, Disney insiders, talent agents, producers, media buyers and
rival programmers say McPherson is "feeling the heat" to find a new hit. "ABC has struggled with scripted series and [with its lineup] on Friday and Saturday nights," says John Rash, Campbell Mithun
director of media analysis.
Many in Hollywood say this is a make-or-break development season for McPherson. While his job may be secure, his reputation as a talented script doctor and series shaper is seen as clearly on the line.
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